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- With reference to the case below, you are required to apply the relevant External Analysis model that best fits regarding the rivalry that is rife between the brands. Apply the model and discuss at least two of the relevant constructs. You might include in your answer how a new entrant might disrupt the industry. The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…answer in short Outline the risks faced by agricultural producers and the methods of managing these risks. 1. Which of the following methods does not help reduce production risks? a. buy disease-resistant seed varieties b. select stable enterprises c. Invest in excess machinery capacity d. sell crops to a farmers market e. diversify crops and/or business 2. Which of the following methods does not help reduce marketing risks? prepare a marketing plan Stockpile production inputs know your competitors recognize comparative marketing advantage integrate vertically to ensure a market or form marketing alliance 3. Which of the following method does not help reduce risk in financial decisions? expand markets for your production develop a realistic financial plan improve the record-keeping system to increase credit availability invest in fewer risky enterprises Use fixed-interest rate loansA strategic group consists of those firms in an industry that A) are placing about the same emphasis on each distribution channel. B) use the same key success factors to differentiate their products. C) are subject to the same driving forces. employ similar competitive approaches and occupy similar positions in the market. D) have similar size market shares.
- The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful. B) the strength of buyer loyalty to existing brands. C) whether the strategies of industry members are well matched to the industry's key success factors. D) whether the industry offers an opportunity for a blue ocean strategy. E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.Identify the correct option in each of the following statements below. Write down only the correct answer. 1) The (micro-environment / market environment) refers to the forces outside the business, such as consumers, competitors and suppliers. This environment can be influenced or partially controlled by management. 2) A (marketing mix/ marketing objective) can be defined as something the organisation wants to achieve over a set period of time.3) (Reseller / Consumer) markets refer to individuals and households who buy goods and services for personal consumption. 4) The interest rate in a country, which is an example of the (political / economic) environment, has a direct influence on consumer prices and spending. 5) (Strategic Marketing / Environmental scanning) is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments to reveal tactical or strategic opportunities, threats, strengths and weaknesses and to determine how…1.A market will usually be more difficult to enter if there is? a.Patented or proprietary know-how b.Low brand loyalty c.Wide access to distribution channels d.Common technology 2.Which of these situations is likely to cause high bargaining power of suppliers? a.A few large suppliers dominate the market supply b.Many alternative sources of supply c.Resource inputs are not essential to product quality d. Many customers with low brand loyalty 3.Which of these situations is likely to cause high bargaining power of customers? a.A large number of customers b.Full access to information c.The product is differentiated d.None of the foregoing
- Which of these may be a better option for companies selling differentiated products? A) Global strategy B) Decentralized production C) Low-cost strategy D) Centralized productionIn which one of the following situations/circumstances is it most reasonable for a company to consider modifying its strategy to cater to buyers looking to purchase stylish high-quality athletic footwear by strongly differentiating its branded footwear from the offerings of rival companies on the basis of "high" S/Q ratings (8.5 stars or higher) and marketing this footwear at well above-average prices? When the managers of most other companies believe selling a large volume of branded pairs is much more important to achieving the investor-expected image rating than is producing and marketing branded footwear with a well-above average S/Q rating When most every other rival company seems to be pursuing a low-cost/low-price/high- volume strategy When a company's strategy to differentiate its product offering from rival brands on the basis of a high S/Q rating is easily defeated by rival companies pursuing a competitive advantage based on well above-average spending for brand advertising…Building competitive advantage entails A) finding effective and efficient ways to strengthen the company's competitive assets. B) delivering superior value to buyers by performing value chain activities in ways that rivals cannot readily match. C) achieving lower costs than rivals and becoming the industry's sales and market share leader. D) building a brand name image that buyers trust. E) getting in the best strategic group and dominating it.
- 2. Use a diagram and accompanying narrative to explain what differentiation is, the different forms it can take, and how a firm utilising the policy is looking to alter its market environment in order to enhance its profit potential.For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…