Remaining competitive is very different from achieving sustainable competitive advantage. The quest for competitive advantage requires that companies and the managers within them continually reinvent themselves. Specifically, advantage derives from five key company capabilities: adaptability, flexibility, speed, aggressiveness and innovativeness. These five capabilities ultimately come down to one - ENTREPRENEURSHIP. Required Analyse this assertion and illustrate how it applies to THE RISE AND FALL OF BLACKBERRY

Remaining competitive is very different from achieving sustainable competitive advantage. The quest for competitive advantage requires that companies and the managers within them continually reinvent themselves. Specifically, advantage derives from five key company capabilities: adaptability, flexibility, speed, aggressiveness and innovativeness. These five capabilities ultimately come down to one - ENTREPRENEURSHIP. Required Analyse this assertion and illustrate how it applies to THE RISE AND FALL OF BLACKBERRY

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 2DYMP

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