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- Question# 2: Find three ads (print or TVC’s) bearing Product-specific segmentationWhat is the level of difference between the sales and market orientation? Question 4 options: a) No difference b) Small difference c) Moderate difference d) Significant differenceQUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?
- Which element of the marketing mix tells, influences, or reminds potential customers of a product? Question 4 options: a) Product b) Price c) Promotion d) PlaceMarketing question An organic fruit manufacturer is considering positioning its products as healthy, nutritious everyday foods for young couples and educated parents. Please describe the target customer characteristics, needs and motivations (for young couples and educated parents). 350 wordsSuppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy waste
- Question Which message formula/s you would use to promote the following Brands? Justify your answer . DocTime- Telemedicine App HungryNaki- Online Food Delivery Service Igloo Ice Cream(just brief) Are pharmaceutical companies using segmentation to its maximum potential and what can the direction and value of market segmentation add to brand development? How should you choose your target market and why is it important to know who your target market is? What is positioning’s role once a product’s positioning strategy has been determined and what is the tangible output of the positioning process?Which marketing philosophy focuses more on the manufacturer and not the customer? Question 8 options: a) Production orientation b) Demand Orientation c) Market Orientation d) Societal Marketing Orientation
- Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by; Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465Research on any national and international fashionable brand highlighting components like its market share, brand reputation in the market, brief on brand unique selling preposition, brand competitors. And also give recommendable & suggestion.Mobile marketing is an effective tool for gaining insight into consumer behavior. Question 3 options: True False