Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.com

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