An organic fruit manufacturer is considering positioning its products as healthy, nutritious everyday foods for young couples and educated parents. Please describe the target

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing question
An organic fruit manufacturer is considering
positioning its products as healthy, nutritious
everyday foods for young couples and
educated parents. Please describe the target
customer characteristics, needs and
motivations (for young couples and educated
parents). 350 words
Transcribed Image Text:Marketing question An organic fruit manufacturer is considering positioning its products as healthy, nutritious everyday foods for young couples and educated parents. Please describe the target customer characteristics, needs and motivations (for young couples and educated parents). 350 words
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