Give an example of a company and its core competencies. When defining the core competencies for the company, argue how these core competencies/competencies pass Prahalad and Hamel's (1990) core competency test. Also, identify at least three different capabilities of the company and conduct a VRIN analysis (in table form). When identifying the capabilities or resources, be sure to identify and explain if these are resources OR capabilities.
Give an example of a company and its core competencies. When defining the core competencies for the company, argue how these core competencies/competencies pass Prahalad and Hamel's (1990) core competency test. Also, identify at least three different capabilities of the company and conduct a VRIN analysis (in table form). When identifying the capabilities or resources, be sure to identify and explain if these are resources OR capabilities.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give an example of a company and its core competencies. When defining the core competencies for the company, argue how these core competencies/competencies pass Prahalad and Hamel's (1990) core competency test.
Also, identify at least three different capabilities of the company and conduct a VRIN analysis (in table form). When identifying the capabilities or resources, be sure to identify and explain if these are resources OR capabilities.
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