Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Give an example of a company and its core competencies. When defining the core competencies for the company, argue how these core competencies/competencies pass Prahalad and Hamel's (1990) core competency test.
Also, identify at least three different capabilities of the company and conduct a VRIN analysis (in table form). When identifying the capabilities or resources, be sure to identify and explain if these are resources OR capabilities.
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