analyse the role of marketing research process and its relationship to consumer behaviour

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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analyse the role of marketing research process and its relationship to consumer behaviour

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Step 1 Introduction

Marketing Research

Every marketer conducts some research activities in order to analyse the current markets or marketing practices or study the market conditions to gather sufficient data the data collected is analysed by the marketers according to their needs. Some marketers may need data to improve their production strategy or understand the customer's perspective towards the product or the marketers may be planning to introduce a new product in the market and thus, this data will help the marketers to frame suitable policy for the introduction of new products or new markets. The marketing research is also done by marketers to understand their competitors strategy hence, and upgrade their own products.

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