Why does a box of mac n cheese cost significantly less than an electric scooter? Explain. Why do you think the price of a box of mac n cheese costs around $4.50? How is that price set? Could you find a lower price for this item? A higher price? Why?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Why does a box of mac n cheese cost significantly less than an electric scooter? Explain. Why do you think the price of a box of mac n cheese costs around $4.50? How is that price set? Could you find a lower price for this item? A higher price? Why?
Kraft Macaroni & Cheese
$4.50/single box
Electric Scooter
$198.00
macaron
CHeese
$10.98/3 pack
cheesiest
Enng
Transcribed Image Text:Kraft Macaroni & Cheese $4.50/single box Electric Scooter $198.00 macaron CHeese $10.98/3 pack cheesiest Enng
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