Explain in detail about Offers, counteroffers and motives; Information about alternatives; Information about outcomes; and Communication about process during negotiation

Marketing is the key to working in various organizations. Marketing helps to generate revenues in an organization, increase the profits in an organization, and also to gain market share. Marketing is a broader concept while selling is an old concept.

Selling is a process where there are two parties, the buyer and the seller. The buyer pays the price of the products and services to the seller. The seller is the one who offers the products and services to the customers and consumers. Marketing is the process that contains a lot of activities like advertising and promotion, customer relationship management activities, etc.