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- A firm operates in a market dominated by two firms of which it is one. It is considering investing in an advertising campaign with the aim of boosting profits. In deciding the scale and scope of the campaign (and indeed whether it will invest in the campaign at all), what factors would you recommend it should consider?Marketing is Group of answer choices finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers Finding out what the firm has to offer and then selling it to the best prospects Creating a need for the items that the firm has, advertising it, and selling it Selling a company's products or services to its customersMarketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment Select one: True False
- TRUE/FALSE Large companies such as Kraft Foods and Proctor & Gamble are reducing their mass advertising efforts in favour of direct and relationship marketing strategies.Which following statements are properly inferred? Lowering prices leads to increased sales. Marketing is both an Art and a Science. In Marketing, being the first or the market leader matters the mostA small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?
- Suppose Porsche is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign? Suppose now that Porsche is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?If you have a product that appeals to the majority of consumers in a given market, would there be any value in segmenting the market before launching the product? Why or why not?A declining marginal impact is a common cause of nonlinearity in advertising response models, when subsequent ads acquire less exposures than their predecessors. What do you think?
- Choose a product and apply these principles to that product. Market Skimming Advantages Disadvantages Market Penetration Advantages DisadvantagesAs the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine your campaign target consider each of the following options. Describe how or if the target option will be used. If you choose not to use an option, be sure to explain why it is not a fit for your campaign. Target Option Description Exclusivity Sequencing Frequency capping Road blocking Geo targeting Connection type Day and time Social serving Audience Behavioural targeting and Retargeting/RemarketingIf a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?