Which following statements are properly inferred? Lowering prices leads to increased sales. Marketing is both an Art and a Science. In Marketing, being the first or the market leader matters the most

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
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Which following statements are properly inferred?

  1. Lowering prices leads to increased sales.
  2. Marketing is both an Art and a Science.
  3. In Marketing, being the first or the market leader matters the most
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  1. If M & M chooses to focus on brand laddering as a concept, highlight the key priorities the brand could consider. 

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