GMT Mobile Company (MMC) is seriously considering the trends in the market and are looking forward to engaging in a movement from e-business to m-business. Explain FOUR (4) areas MMC would need to adopt in order to facilitate this movement in business.
CASE BACKGROUND
MGMT Mobile Company (MMC) offers mobile services to users on a monthly subscription basis.
Special discounts are given to customers for frequently using their pre- or post-paid mobile service.
Customers can also sign up online or visit one of ten outlets stationed at various locations around the
country. Customers can opt to receive their bills either through the post or online but all payments are
due by the 21st of each month. An 18.5% mobile tax is applied to the cost of all services. All
transactions, customer calls and other data are captured in a database, where specific data can be
extracted for decision making.
As a new employee of a team in the IS Department of this corporation, your manager wants you to
produce some reports for him to review for the next quarter, such as which types of customers should be
targeted for special offers and how much money is received for taxes.
Reports reaching Executive management revealed that all of the outlets were receiving increased orders
for mobile phones. These requests comprised features above and beyond the basic characteristics of
mobile phones, such as Wi-Fi or cellular access to the internet or a Bluetooth connection to another
device; a battery that powers the device; a physical or on-screen keyboard; touchscreen interface; a
virtual assistant, such as Siri, Cortana, or Google Assistant; the ability to download data from the
internet or another device and wireless operations. Furthermore, these specialized features labeled
“above and beyond the basic characteristics of mobile phones” originated from personnel in sales and
service, education and health care industries
MGMT Mobile Company (MMC) is seriously considering the trends in the market and are
looking forward to engaging in a movement from
areas MMC would need to adopt in order to facilitate this movement in business.
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