In 5 to 8 sentences, answer the question: Am I a risk taker or am I risk averse? Since risk is inherent, what actions do you do to minimize the impact of risk in your daily activities? Provide a concrete example or situation and discuss how you minimize the risks present. Definition of Terms: • Risk • Risk Management • Uncertainty • Risk averse • Risk tolerance • Mitigated Risk • Risk analysis • Risk avoidance • Probability • Consequence

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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In 5 to 8 sentences, answer the question: Am I a risk taker or am I risk averse?   


Since risk is inherent, what actions do you do to minimize the impact of risk in your daily activities? Provide a concrete example or situation and discuss how you minimize the risks present.

Definition of Terms:
• Risk
• Risk Management
• Uncertainty
• Risk averse
• Risk tolerance
• Mitigated Risk
• Risk analysis
• Risk avoidance
• Probability
• Consequence

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