Which of the following statements about the interrelationships of volume and price is TRUE?   A. Price increases raise the percentage of variable costs to sales. B. Volume increases lower the variable cost percentage. C. Price increases reduce variable costs. D. Volume increases raise variable cos

Universal Appliance prices its refrigerators at five distinct price levels based on finish, style, capacity, and features. They range from $799 to $9,500! This is an illustration of price steps. True False

Question 8 Which of the following is most likely to require pricing at parity with competitors? O real estate college tuition breakfast cereal O jewlery

Segmented pricing is only effective when the segments show similar degrees of demand. True False

Because market and operating conditions are different in each target market all consumers will react similarly to the firm's pricing strategy. the choice of a pricing strategy is not specific to the target market. prices need to be held constant because everything else is changing. only horizontal price fixing should be used. none of the above.

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need answer and 2 line explanation for each question..

As a marketing manager, you are asked by the company leadership to formulate the right pricing strategy for the company's two TV broadcast programs, namely: (1) Hi-tech(H) program which contains engineering, science and technology; and (2) the Wildlife(W) program which contains adventure, vacation, and flora-fauna. There are at least 2 customer groups targeted by the program: (a) Geeks, and (b) Regular. For each group, the number of customers and their WTP values are presented in the table below. Groups Number of Customers Hi-tech Wildlife Geeks 3000 15 4 Regular 10000 3 8 Assuming that the production cost for the two programs is 0, then:a. Mention 3 pricing strategies that can be applied.b. Calculate the price level and profit earned by each strategy.c. As a manager, which pricing strategy did you choose? State why.

13- Sellers of routinely purchased products such as regular bottled water want to distribute the products as widely as possible. These companies will most likely choose  ________ distribution strategy Group of answer choices exclusive selective intensive independent 14- Cable internet providers frequently offer a low introductory offer price to entice customers to sign up for their services. They do so because they have already laid the cable network ahead of customer demand and now must attract customers. These pricing scheme represent a ________ pricing strategy. Group of answer choices sales orientation target return target profit maximizing profits 15- Some pharmaceutical companies spend big bucks to advertise prescription drugs on TV to persuade consumers to ask their doctors about those medicines. The main objective of these ads is to Group of answer choices implement a push strategy offset sales promotion costs implement a pull strategy maximize media…