What kind of value proposition should we have for a new business? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)
What kind of value proposition should we have for a new business? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What kind of value proposition should we have for a new business?
- For (target customer)
- Who (statement of need or opportunity)
- The (retail business name) is a (product or service category)
- That (statement of key benefit)
- Unlike (primary competitive alternative)
- Our business (statement of primary differentiation)
- Is available (where)
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