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- Property of Temasek Polytechnic, e Copyright 2020 TUTORIAL PLANNING MULTIPLE-CHOICE QUESTIONS 1. If Gong Cha from Singapore sets up stores in Bangkok; it will be an example of strategy. market penetration market development C) a product development d) product penetration product differentiation hpRUF and TUF jeans India’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with a new brand tailored jean specifically for the rural market. It required not only a new product design but also a new distribution approach. (i) Consumer preferences: Market research revealed: (a) Many in rural areas found even the cheapest branded jeans beyond their means. (b) There is skepticism towards readymade products among rural Indians. (ii) Product: Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’s range of 150-350, the kit is to be provided which include a denim trouser length with specific tailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from more denim trousers in the consumer’s mind. (iii) Distribution; It was the critical issue. Not only the product be made available but also the expertise to tailor it is to be created. Success depended on total tailor’s…Laney, a student at University with an eye for international business opportunities, is considering entering the British market with an exclusive, elitist and, expensive line of pet clothing and treats. Laney, enterprising young lady, has developed an online platform to sell and supporter product line Increasingly, for any number of reasons, folks in America regard their pets, especially dogs and cats, like members of the family and many people regularly spend great amounts of money on indulging their furry friends. Laney’s main question is whether folks in England regard their pets in the same sort of way, if so, would spend large amounts of money on their pets. In the back of her mind, Laney realizes that folks in some countries treat animals as critters, resisting the temptation to anthropomorphize them--that is, attribute human characteristics or behavior to their pets. However, in recent discussions in her international business class, Laney senses there is a good degree of…
- 3. In today's scenario, culture does change. For example, in studying the population of Oman, many Omani ladies are educated and leading higher position in many institutions. Due to economic activities, there are many people from different backgrounds and nationalities contributing to Oman's development. People are also getting more conscious about health and proper lifestyle. Explain at least five (5) changes in culture that may affect the marketers deal with product introduction, invention and marketing strategies. way how9. Coca-Cola decided to sell their brand of mineral water called Dasani in the Malaysian market. This is an example of what type of business strategy? a) Attracting new customers b) Entering new markets c) Increasing sales d) Developing new product or services•Disney lost more than $30 million in 2011 on its Hong Kong Disney theme park yet plans to open another in Shanghai •There is one business niche in China where Disney is thriving: English Education, with its Disney English school program •Disney claims its schools were created solely to teach English but it has a unique marketing opportunity with young children and their parents 1- Why do you think Disney has decided to open up a larger park in Shanghai? 2- Why has Disney English been such a successful program? 3- How might the Disney English program indirectly market the theme parks?
- what poroduct positionning strategy can a furniture brand that positions it's products as durable and of quality choose to compete in an international market against IKEA's modular product approachCompany ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?About Maria Farina Maria Farina established her own women's shoe brand in 2015 in Brazil. The brand's signature converts style codes, such as the delicate heel of her pumps and sandals - her way of connecting shoes with embroidery, the subtle treatment given to noble materials, which vary from pelisse, passing through suede and metallic leather. The brand stands out for its sophisticated crafts, from embroidery techniques, beadwork, crochet, Japanese beads, creative threads and natural fibre. Shoes made with technique and savoir-faire. The mid-heeled and flat sandals are a counterpoint to the collection, designed to participate in more everyday repertoires. “If you look at the shoes, there is a refined embroidery work, but with a balance of compositions and the use of colors, patterns, and technical combination, they are like discreet jewels. We have an exclusive team of artisans, all of them trained here. It is part of our mission to give a new job and generate wealth to these women.…
- ndia’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with anew brand tailored jean specifically for the rural market. It required not only a new productdesign but also a new distribution approach.(i) Consumer preferences:Market research revealed:(a) Many in rural areas found even the cheapest branded jeans beyond their means.(b) There is skepticism towards readymade products among rural Indians.(ii) Product:Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’srange of 150-350, the kit is to be provided which include a denim trouser length with specifictailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from moredenim trousers in the consumer’s mind. (iii) Distribution;It was the critical issue. Not only the product be made available but also the expertise to tailor itis to be created. Success depended on total tailor’s fineness. The product was made available invillage with a…The purpose of this miniproject is to gain experience in un- derstanding what it takes to move a product that is success- ful in its home market into a global market in which it will continue to be successful. Assume that you are the director of marketing for a firm that produces its own high-end brands of makeup, skin care, and hair care products for both men and women. The products have been endorsed by a number of male and female musicians who are highly popular with young people. The products are sold only in the company's own retail outlets. 2-31. Describe your local competitive advantage and why you believe this competitive advantage will serve you globally. 2-32. Determine which global market(s) is or are most attrac- tive for your products. Will you target a single country or an economic community? Describe your reasoning. 2-33. Decide which market-entry strategy you will pursue. Again, explain your reasoning. 2-34. Describe your marketing mix strategy: • How might you need to…A portable soap company aspires to have these long-term goals: -To be the preferred brand in portable soaps -Consolidation of a supply chain -Selling products throughout the Mexican Republic -Ensure a safe and healthy work environment -Investing in the improvement of environmental care practices. Mention the short-term goals to achieve each long-term goal I just mentioned. For example: -the first step to become the preferred brand...