Which of the following is a way that the elaboration likelihood model posits that people react to stimuli? O The left route to persuasion The right route to persuasion Both the left route to persuasion and the left route to persuasion Neither the left route to persuasion nor the right route to persuasion
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- Which of the following is a component of attitude? Select one: a. Cognitive Component b. All of the answers are component of attitude c. Affective Component d. Behavioral Component١١- The cognitive component of attitude consists of a consumer's beliefs about an object. Select one: a. False. b. True.Which of the following is not measured by the Myers-Briggs Type Inventory (MBTI)? Multiple Choice sensing vs. intuition extraversion vs. introversion emotional stability vs. neuroticism thinking vs. feeling
- Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty to Animals. Items on the survey include "Name the first five breeds of dogs that come to your mind" and "What is it about owning a dog that you enjoy the most"? After each item the respondents have a space to write their response in their own words. These two items in Cathy's surveys are examples of what type of question? rhetorical open-ended close-ended biasedIn the following statement, which variable(s) are the independent variable(s)? Which are the dependent variable(s)? Self-presentation and belonging on Facebook: How personality influences social media use and motivations.9) During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision. Problem recognition Alternative evaluation Cognitive dissonance Routine response behavior
- 4- Which of the following term describe about overt behavior? a. All the statements are correct b. Shopping behavior c. Purchasing behavior d. Usage behaviorWhat stimulus factors can be used to attractattention? What problems can arise when stimulusfactors are used to attract attentionVermigweren, Karremans, Bernritter, Stroebe, and Wigboldus’s (2013) research on subliminalpriming and branding found that:a. habits moderate the effect of subliminal primes on behaviourb. subliminally priming a brand increases participants’ trust about the productc. forewarning individuals about the presence of subliminal advertisements minimized theireffects on attitudes and behaviourd. subliminally priming a brand name influences deliberative behaviour, but not spontaneousbehavioure. none of the above
- Matt is unhappy with the new stationary bike that he bought recently. He mentions it to his friend Christine and suggests that she consider other brands. In the given scenario, Matt's behavior illustrates _____. A negative word-of-mouth B switching behavior C confirmatory bias D positive disconfirmationMegan has always loved winter and the holiday season—drinking hot chocolate by the fire, skating, and spending time with family. Even just passing houses that are all decorated with lights makes her feel warm and content. Given this association, Megan’s feelings of warmth and happiness when spending time with her family and drinking hot chocolate might be an example of which of the following? a conditioned stimulus an unconditioned stimulus a conditioned response an unconditioned response15- When the company is offering attractive, eye-catching packaging and product appearance to influence stimuli of the consumer. This is concerned with which consumer purchase behavior stage? a. Product contact b. Communication c. Information contact d. Consumption and disposition