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Critically discuss the key success factors of
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- Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?What is service management and how it evolved over the time?Explain how you would classify Netflix's service and give two justifications for your classification.
- In this chapter, we learned that the characteristics of services are intangibility,perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.Discuss the different dimensions of service quality? How do the five dimensions of service quality play a role in customer satisfaction?How can empathy and social skills boost service speed?
- Chapter 17 discusses the relationship between involvement, sales personnel, and the likelihood of self-service. Cashiers are a basic form of sales personnel. Describe Albertsons’ service environment in terms of involvement and the appropriateness of sales personnel versus self-service.how do you market a service?elaborate how can service providers use co-creation and collaboration with customers to develop and market new services?
- What are the different options for service delivery? For each of the options what factors do service firms need to consider when using that option? services marketing1 Identify two reasons services are important to the U.S. economy and businessenvironment.In e-commerce, there are 8 unique features. Choose 4 most important features and justify their importance with examples