The Executive Summary portion of an International Marketing Plan should highlight each of the following except: A. the main reason for market expansion. B. the key strategies to be used (e.g. entry, STP, 4Ps). C. the forecasts of revenue, profit, and other objectives (e.g. channel objectives). D. All of the above should be contained in the Executive Summary.
The Executive Summary portion of an International Marketing Plan should highlight each of the following except: A. the main reason for market expansion. B. the key strategies to be used (e.g. entry, STP, 4Ps). C. the forecasts of revenue, profit, and other objectives (e.g. channel objectives). D. All of the above should be contained in the Executive Summary.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. The Executive Summary portion of an International Marketing Plan should highlight each of the following except: A. the main reason for market expansion. B. the key strategies to be used (e.g. entry, STP, 4Ps). C. the forecasts of revenue, profit, and other objectives (e.g. channel objectives). D. All of the above should be contained in the Executive Summary.
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