The Executive Summary portion of an International Marketing Plan should highlight each of the following except: A. the main reason for market expansion. B. the key strategies to be used (e.g. entry, STP, 4Ps). C. the forecasts of revenue, profit, and other objectives (e.g. channel objectives). D. All of the above should be contained in the Executive Summary.

1. Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be launched in the country. 2. Undertake a current situation analysis, including SWOT analysis, Porter’s Five Forces etc. for the product/service. 3. Identify your e-commerce company’s marketing objectives and goals for B2C and B2B target markets in the country. 4. Prepare an appropriate segmentation, targeting and positioning strategy for your product/service.

The Opportunity Cost of any choice is: A the direct cost. B the indirect cost. C the foregone value of the third best alternative. D   the foregone value of the next best alternative.