Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Can Uber Be the Uber of Everything?
A summary of the case study This can be across 2-3 slides.
.Discuss the case study questions. You must have at least 1 slide per question
How does the Internet change consumer and supplier relationships?
The Internet may not make corporations obsolete, but the corporations will have to change their business models. Do you agree? Why or why not?
How have social technologies changed e-commerce?
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- Source Johan Steyn https://www.itweb.co.za/content/RgeVDvPRrVJMKJN3 ) “The digital revolution has disrupted conventional business models, demanding organisations to adapt and evolve rapidly.In this ever-changing landscape, businesses are recognising the need for flexibility, adaptability and collaboration.” In light of this statement from the case study, evaluate how macro-environmental factors are influencing businessoperations in the digital era and propose strategies for organisations to manage and adapt to these dynamics. Please help me in doing my homeworkarrow_forward6-3-5 Method is used to organize team Ideas. There is one type of patents, which is utility patents. T OR F?arrow_forwardConsidering Home Care Agency you are "creating," what are it's strengths, weaknesses, threats, and opportunities (SWOT)? What are your personal strengths, weaknesses, threats, and opportunities in starting a company?arrow_forward
- 4. Create your nswer these essay questions: 1. Explain some of the most rapidly advancing technologies customers are seeking out. 2. List the new ways that customers are doing business over the Internet. Do you like the direction businesses are going? Why or why not? 3. Find an article that discusses the topic of customer service. Summarize your findings and relate the information to what has been discussed in this course. 4. In your opinion as businesses become more technologically driven do you feel this has an impact on customer service why or why not? s. View the Ted Video: https://www.ted.com/talks/joe_gebbia_how_airbnb_designs for trust • First describe how Air BnB designs for trust in customer service. Then describe other businesses that currently do not use such methods who might benefit from their application. Download Print Activity Details >arrow_forwardExample of a company which uses C2C: Customer to Customer. Describe the firm and why it is an example of the particular business model.arrow_forwardOverview Atomic Habits offers a framework for improving every day. Chapters 8–10 focus on the 2nd Law – Make It Attractive. Instructions Read Chapters 8, 9, and 10 of Atomic Habits. Assume that you work for theAmazon as your publicly-traded BIA project. Write a persuasive email to your supervising manager summarizing what you learned from your reading and how it would benefit the company to train employees on what you read in chapters 8–10. Your email must be persuasive and should include responses to the following questions: In your opinion, what were the three most valuable principles taught in these chapters? Why? How will training employees on these chapters help them personally and professionally? How will training employees on these chapters benefit the company as a whole?arrow_forward
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