Which of the following claims are correctregarding a platform's launching stage?(there can be multiple correct answers)а.Amazon didn't have a chicken-or-eggproblem when it launched AmazonMarketplace because it used the divide-and-conquer strategy.b.In-house production can replace divide-and-conquer if the platform owenr is verytalented in providing first-party contentat a low cost.С.A platform can always make positiveprofits by subsidizing some users in orderto build a crtical mass and monetizing onother users.d.Chicken-or-egg problems arise due tothat all groups hold pessimistic beliefsabout other groups' participation.

The business will be run for a primary motive of making profits. The profits can be made by…

Answered: Which of the following claims are…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

12 An e-government platform that solely offers information as part of their business model refers to a hybrid business model. Select one: a. True b. False
1. Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your companyâ€™s offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.2. Discuss the fundamentals of E â€“ Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples*Answer around 750 words/each question
01. Distinguish between digital marketing Vs. E- Marketing?02. Distinguish between digital marketing Vs. Internet Marketing?03. Distinguish between digital marketing Vs. M- Marketing?04. Distinguish between Internets marketing Vs. E- Marketing?05. Distinguish between M-marketing Vs. E- Marketing?06. Distinguish between M-marketing Vs. Internet Marketing?
Answer the following questions briefly. Cite all references in APA format. 1. What is the role of managing information in the tourism industry? 2. How does the application of information systems increase the competitiveness of a tourism business? 3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market? 4. Explain the relationship between e-commerce and digital marketing? 5. Why is trust a pre-condition for a flourishing e-commerce?
ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET DEVELOPMENT involves new competitors and distribution channels b. ANSOFF MATRIX is a strategic tool that helps determine how to increase sales c. MARKET DEVELOPMENT includes selling a product in new geographic markets d. ANSOFF MATRIX gives a more precise index measure of industry attractiveness than PEST analysis e. MARKET DEVELOPMENT includes selling a product in new demographic markets
How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.
[PLC] Marketing objectives vary over the course of a typical product life cycle (PLC). According to the text, which ordering of these objectives is most likely? O Gain awareness, maintain brand loyalty; stress differentiation; harvesting or deletion O Maintain brand loyalty; gain awareness: stress differentiation; harvesting or deletion O Gain awareness; maintain brand loyalty: harvesting or deletion; stress differentiation O Stress differentiation; harvesting or deletion; gain awareness; maintain brand loyalty O Gain awareness: stress differentiation: maintain brand loyalty, harvesting or deletion
Mini-Case -Wild Foods. A huge, highly regarded consumer packaged goods firm wishes to branch out from selling foods for humans to also perhaps selling food for pets. The company knows a lot about packaging, communications, and pricing. It has a great reputation in trade so the channel partners should be supportive (at least, grocery stores, Target and Walmart, etc., but it knows it will have to approach PetSmart and Petco). It figures that selling pet food can’t be all that different from their current strengths (snack foods, small packaged foods, etc.). The company is beginning with cat food. It is developing product lines currently and plans to launch within 6 months. About a year after that, they’ll follow with their dog line. The company has talked about developing foods for other pets (birds, hamsters, ferrets, snakes), but to date no firm plans have been made. The brand is going to be called Wild Foods and the new-to-the-world feature that the brand will offer is that these…
Which of the following statements is correct? • Agency costs are not relevant for the firm's vertical integration decision. • Agency costs are always minimised by transacting with another firm rather than vertically integrating. • Monitoring solves the principal-agent problem • Agency costs are always minimised by vertically integrating rather than transacting with another firm. • None of the other answers are correct
Multiple choice 1. Consumers are empowered by? A) Integrated SC, B) Planning Collaboration, c) Access to supply source, d) All of the above 2. Which of the following defines information power? a) power holder has the legitimate right, b) power holder is well informed, c) power holder is in possession of new and/ or updated information, d)None of the above 3. Procurement's historical focus in many organizations was to? a) incure minimal supply disruptions, b) achieve the lowest possible cost, c) use limited number of suppliers, d) minimize loss and damage 4. Is the measure of how successful the supply of a product is experienced by users. a)demand identification, b) effectiveness, c) efficiency, d)value of money 5) what materials refer to stock that exceeds the reasonable requirements of an organization. a) waste, b) scrap, c) excess, d) obsolete
Marketing Management assignment 2 - Microsoft Word 开始插入页面布局引用邮件审阅视图 PDF工具集 Acrobat 福听PDF 品剪切お查找, 等线(中文正文) | 小四 A AaBbCcDd AaBbCcDd AABE AaBbC AaBbC AaBbC AaBbCcDd AaBbCcDd AaBbCcDa 自复制替换粘贴了格式刷更改样式全文翻译正文无间隔标题1 标题2 标题副标题不明显强调强调明显强调选择论文 B U - abe X, x Aa ab. 查重剪贴板字体段落样式编辑翻译论文 1.1 Introduction This document is prepared as a guideline for the writing of Assignment 2. Students mustdevelop a marketing plan for the innovative product they aspire to produce. - 1.2 The main content of the assignment should include the following: Imagine that you have created a new innovative product. As the brand owner, you will develop a Marketing Plan for this product. These are the guidelines used to develop the Marketing Plan.. 1.2.1 Describe your product's value proposition (10 marks). 1.2.2 Illustrate your product in detail (drawing/picture/video) (10 marks). 1.2.3 Who is the target market? Describe in detail of the potential customer profile (10 marks). 1.2.4 Briefly, explain…
2. A renowned company like Melcom Ghana with large popularity and constantly increasing customer base, need not advertise again. Discuss. ()

SEE MORE QUESTIONS

Recommended textbooks for you

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Management Information Systems: Managing The Digi…

Management

ISBN:

9780135191798

Author:

Kenneth C. Laudon, Jane P. Laudon

Publisher:

PEARSON

Business Essentials (12th Edition) (What's New in…

Management

ISBN:

9780134728391

Author:

Ronald J. Ebert, Ricky W. Griffin

Publisher:

PEARSON

Fundamentals of Management (10th Edition)

Management

ISBN:

9780134237473

Author:

Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo

Publisher:

PEARSON

SEE MORE TEXTBOOKS

Which of the following claims are correct regarding a platform's launching stage? (there can be multiple correct answers)