Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Which is the best classified ads with lots of traffic?
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- short answer Advertising Advertising is a small (but very visible) part of marketing. It can be used for many different purposes. There are a couple companies out there who really do this right and some who make inexcusable mistakes and oversights. If a recent ad deterred you from buying the product, describe why. How would you change it? Share a link if you canarrow_forwardExplain at least two factors to consider when deciding what to include in the adverts. This can include where (internal vs external) the advert will be placed, how to attract the candidates, legal compliance, etc..arrow_forward1) Track the type of product and frequency of advertising during three different time frames on three different TV stations: midday, evening news and primetime. Compare and discuss the rationale for the differences in what is advertised and at what time of day. 키 Out To For BI Uarrow_forward
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?arrow_forwardBrowse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.arrow_forwardDo you agree that beer advertisements portraying groups of active young adults having fun while consuming beer teach people that the way to be popular and have fun is to consume alcohol?arrow_forward
- What are the key considerations when designing a point-of-purchase (POP) display for sales promotions?arrow_forwardFully describe the four types of advertising timing patterns available to marketers when launching a new product Must be 3 pages longarrow_forwardWhich promotional mix elements does Volvo trucks use?arrow_forward
- Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).arrow_forwardVerizon spends millions of dollars each year on advertising for manydifferent purposes. Provide an example of how it might design aninformative ad, a persuasive ad, and a reminder ad.arrow_forwardWe see a great deal of celebrity spokespersons in todays advertising. Who do you think would be the most credible spokesperson for age 19-50 cohort? Why? Would your answer change based on the product/service offered?arrow_forward
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