Verizon spends millions of dollars each year on advertising for manydifferent purposes. Provide an example of how it might design aninformative ad, a persuasive ad, and a reminder ad.

Compare and contrast Facebook’s, Google’s and Twitter’s ad networks?

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?

Fully describe the four types of advertising timing patterns available to marketers when launching a new product  Must be 3 pages long

find definitions of 'online advertising' from authors of books and peered review articles or literatures.

Describe the importance of using relevant keywords in online advertising campaigns, such as Google Ads.

What are the differences between “informative”, “persuasive”, and “reminder” advertising?

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Describe the role of keywords in pay-per-click (PPC) advertising campaigns and how negative keywords can be used to refine targeting.

Many suggestions have been made for improving advertising effectiveness. What are some that relate to the qualities of a good ad? Identify and describe at least 4 of them.