When evaluating a new business opportunity, what are the most important characteristics of the industry to understand and why? Describe the key aspects to evaluate competitors in reviewing a new business opportunity. How are substitute products identified and evaluated in relation to a new business opportunity?

When evaluating a new business opportunity, what are the most important characteristics of the industry to understand and why? Describe the key aspects to evaluate competitors in reviewing a new business opportunity. How are substitute products identified and evaluated in relation to a new business opportunity?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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