Big Data can be analyzed, whether or not it is sifted and organized by quality. True FalseInnovative and nimble small organizations can use Big Data to quickly scale up and beat larger and more mature organizations. True FalseAcross all industries, the business case for Big Data is strongly focused on addressing customer-centric objectives. True False

Big Data has become a buzzword in the business world in recent years. It refers to the vast amount…

Answered: Big Data can be analyzed, whether or…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Big Data can be analyzed, whether or not it is sifted and organized by quality.

True

False
1. Innovative and nimble small organizations can use Big Data to quickly scale up and beat larger and more mature organizations.
  
  True
  
  False
  1. Across all industries, the business case for Big Data is strongly focused on addressing customer-centric objectives.
    
    True
    
    False

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