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- 1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?Among sociocultural influences on a consumer are the views, opinions, and behaviors of other people. O True O False QUESTION 17 Business-to-business (B2B) marketing is very similar to consumer marketing. O True O False QUESTION 18 Buyer-seller relationships are typically more important and developed in B28 than in consumer markets. O True O False QUESTION 19 "Derived demand" by a business refers to its needs to purchase goods and services which will increase profits and/or reduce costs. O True O False QUESTION 20 Those who use, influence, decide, and buy may be separate or in some combination when making a business purchase. O True O FalseHow would you determine the existence of consumerproblems of relevance to a marketer of the following?a. Women’s spab. Internet retail outletsc. Online health food stored. Public librarye. Hawaiian vacation resortf. Mountain bikes
- Q - Cultural SocialPersonal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.A position by paper about this topic "COVID-19 Vaccination"C oudy 1080 4 F1 Z 14 Z Z Describe a consumer profile of your own arts and entertainment consumption preferences utilizing four common segmentation categories used in the arts. Briefly explain your choices. # 2 A- F2 11 W S B X #I F3 I # 3 £ Alt E / D DC F4 с $ 4¢ R F K F5 OIO % 5 ||| 06 00 V OCO F6 ¤ T G 6 OLD F7 B ? Y H F8 & 7 11 U N 202 F9 J * 00 8 2 US X₂ F10 M ( 9 3 K F11 H X² E W § L F12 0 14 Scr Lk Arrêtdef P Alt Car PrtSc/Imprecr SysRq/Syst + ½½/2 = E 11 Pause Break/Inter F ? 3
- Describe the characteristics of Generation Z. What differentiates GenZers from otherdemographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss theimpact of changing structure of the age population of Baby Boomers and GenXers in consumerspending and buying behaviour. Why is this trend important to marketers?Ch 4. Which one is NOT a type of business customers in B2B markets: Group of answer choices Product managers Institutions Producers Resellers2. If you were a segment manager at McDonald's how would you target coffee products to young adults? end prt sc F10 home F9 & 8 E R P G K B N alt ctrl Σ
- 1. What are boomerang kids? 2. What is the FLC, and why is it important to marketers?The marketing mix of almost any business will be made up of the following main elements: * Product, Place, Price, Promotion O Product, Place, Price, Portion Income, Lifestyle, Location, Age Income, Lifestyle, Location, Gender 58 IIbWhat is B2C e-marketing?