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Create the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?

Create the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?

 

 

Qualtrics Survey 4. Brand Positioning HHOFSTRA UNIVERSITY. A CONSUMER SURVEY ON AIR PURIFIER PURCHASE BEHAVIOR Dear Survey Participant: We appreciate for taking your time to participate the survey. We are trying to understand the market of the air purifier. Please answer all of seven questions. The survey results will be used be only for academic research. If you do not see an M-Turk code at the end of the survey, please input your worker ID number to ensure payment. Thank you! Team 3 MKT203 Marketing Analysis & Management Frank G. Zarb School of Business Hofstra University Please click the brand you see now. O Honeywell HPA 100 HEPA Air Purifier Please click the brand you see now. O GermGuardian 22 in 4-in-1 Air Purifier with True HEPA filter for Medium Rooms up to 153 Sq Ft Survey Powered By Quatrica Please click the brand you see now. O TotalClean® 5-in-1 UV-C Medium Room Air Purifier Please click the brand you see now. OBISSELL MYAir Air Purifier Please click the brand you see now. O Dyson Pure Cool™ TP01 purifying fan Note that one of the six brands is randomly given to the participant. Page 66
Transcribed Image Text:Qualtrics Survey 4. Brand Positioning HHOFSTRA UNIVERSITY. A CONSUMER SURVEY ON AIR PURIFIER PURCHASE BEHAVIOR Dear Survey Participant: We appreciate for taking your time to participate the survey. We are trying to understand the market of the air purifier. Please answer all of seven questions. The survey results will be used be only for academic research. If you do not see an M-Turk code at the end of the survey, please input your worker ID number to ensure payment. Thank you! Team 3 MKT203 Marketing Analysis & Management Frank G. Zarb School of Business Hofstra University Please click the brand you see now. O Honeywell HPA 100 HEPA Air Purifier Please click the brand you see now. O GermGuardian 22 in 4-in-1 Air Purifier with True HEPA filter for Medium Rooms up to 153 Sq Ft Survey Powered By Quatrica Please click the brand you see now. O TotalClean® 5-in-1 UV-C Medium Room Air Purifier Please click the brand you see now. OBISSELL MYAir Air Purifier Please click the brand you see now. O Dyson Pure Cool™ TP01 purifying fan Note that one of the six brands is randomly given to the participant. Page 66
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Name Q1_1 Q1_2 Q1_3 Q1_4 Q1 5 Q1 6 Q1_7 Q1_8 Q1_9 Q2_1 Q2_2 Q2_3 Q2_4 Q2_5 Q2_6 Q3_1 Q3_2 Q3_3 Q4_1 Q4_2 Q4_3 Q4_4 Q5 Q6 Q7 Q8 Q9 Type Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Duration_i... Numeric Width 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 Decimals 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 Label Values SEG1 Design {1, Poor)... SEG1 Quality {1, Poor)... SEG1 Energ... {1, Poor)... Missing None None None None SEG1 - Price {1, Poor)... SEG1 Produ... {1, Poor).. Fan s... {1, Poor)... None None SEG1 Clean... (1, Poor).. None SEG1 SEG1 Featu... {1, Poor).. Smart. None None None None None None None None SEG1 Smart... (1, Poor)... SEG2 - Having... {1, Poor)... SEG2 - Provide... {1, Poor)... SEG2 - Longer... {1, Poor)... SEG2 - Having... {1, Poor)... SEG2- Ergono... {1, Poor)... SEG2 - Be part... {1, Poor)... SEG3 - Afforda... {1, Extremel... None SEG3 - Multipl... {1, Extremel... None SEG3 - Respira... {1, Extremel... None OUTCOME - W... {1, Extremel... None OUTCOME -. {1, Extremel... None OUTCOME -... {1, Extremel... None OUTCOME -. {1, Extremel... None Please select y... {1, 18-24)... None Please select y... {1, Male)... None Which of the fol... {1, City)... None None None None Please select y... {1, White)... Select your esti... {1, Less tha. Duration (in sec... None Columns 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 Align Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Ca SARW GODD LITOR TRAD CADD LYCER CANCE TARD Cam Pozn TART Cam CANCE THAT COD LITOR DALY CE 200 SAW LORD Measure Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Role Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input
Transcribed Image Text:1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Name Q1_1 Q1_2 Q1_3 Q1_4 Q1 5 Q1 6 Q1_7 Q1_8 Q1_9 Q2_1 Q2_2 Q2_3 Q2_4 Q2_5 Q2_6 Q3_1 Q3_2 Q3_3 Q4_1 Q4_2 Q4_3 Q4_4 Q5 Q6 Q7 Q8 Q9 Type Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Numeric Duration_i... Numeric Width 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 40 Decimals 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 Label Values SEG1 Design {1, Poor)... SEG1 Quality {1, Poor)... SEG1 Energ... {1, Poor)... Missing None None None None SEG1 - Price {1, Poor)... SEG1 Produ... {1, Poor).. Fan s... {1, Poor)... None None SEG1 Clean... (1, Poor).. None SEG1 SEG1 Featu... {1, Poor).. Smart. None None None None None None None None SEG1 Smart... (1, Poor)... SEG2 - Having... {1, Poor)... SEG2 - Provide... {1, Poor)... SEG2 - Longer... {1, Poor)... SEG2 - Having... {1, Poor)... SEG2- Ergono... {1, Poor)... SEG2 - Be part... {1, Poor)... SEG3 - Afforda... {1, Extremel... None SEG3 - Multipl... {1, Extremel... None SEG3 - Respira... {1, Extremel... None OUTCOME - W... {1, Extremel... None OUTCOME -. {1, Extremel... None OUTCOME -... {1, Extremel... None OUTCOME -. {1, Extremel... None Please select y... {1, 18-24)... None Please select y... {1, Male)... None Which of the fol... {1, City)... None None None None Please select y... {1, White)... Select your esti... {1, Less tha. Duration (in sec... None Columns 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 Align Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Right Ca SARW GODD LITOR TRAD CADD LYCER CANCE TARD Cam Pozn TART Cam CANCE THAT COD LITOR DALY CE 200 SAW LORD Measure Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Scale Role Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input Input
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