Answered: What type of channel conflict is likely…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

What type of channel conflict is likely to be
caused by dual distribution, and what type
of conflict can be reduced by direct distribu-
tion? Why?

Expert Solution

Step 1

In business areas with double flow or covering independent channels, a multi-channel assumption framework is possibly going to cause smashes. For the maximum part, the market attention in several areas isn't stable despite the detail that the items are comparable at a consistent value level.

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