A good channel intermediary can be useful for manufacturers. Does a manufacturer's own distribution network justify doing so instead of using separate intermediaries?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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A good channel intermediary can be useful for manufacturers. Does a manufacturer's own distribution network justify doing so instead of using separate intermediaries?

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