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Explain the influence of the following on distribution channel selection:
1.2.1 Market characteristics.
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- Why is it important to choose the right Distribution Channel(s)?What will be the impact of choice of Distribution Channel(s) ?How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?
- Food Network adopts a dual distribution strategy. In your opinion,what are the benefits of this?As you consider distribution, address the following items: . Is distribution an important element of the marketing mix? . Describe one of the three major distribution strategies with an example. • Provide a real life example of channel conflict and discuss why the conflict may exist.My imaginary product is CELLPHONE
- 1. Answer the following: • Give a detailed example of a cause of channel conflict. • How does the environment of marketing channels help in developing marketing strategies?. • Explain in detailed the importance of the role of the producer and end-user in the marketing channel.How does geographical location affect your selection of distribution channels?9. The advantage associated with entering a market early, known as Question 9 options: First Mover Advantage Timing of Entry Wholesaler advantage Early Marketer advantage