What threats from the general environment and industry environment did Apple face as of 2020? What have been Apple's competitive advantages, historically? How sustainable are those competitive advantages, as of 2020? If you were to give advice to Tim Cook, what would you recommend in order to maintain the competitive advantages?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.5: Planning Firm Actions To Implement Strategies
Problem 2CTQ: Amazon has entered into the brick-and-mortar store business with the acquisition of Whole Foods. Do...
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  1. What threats from the general environment and industry environment did Apple face as of 2020?
  2. What have been Apple's competitive advantages, historically? How sustainable are those competitive advantages, as of 2020?
  3. If you were to give advice to Tim Cook, what would you recommend in order to maintain the competitive advantages?
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