Marketing Debate: Is Mass Marketing Dead? With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the Internet and other customization efforts - some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market. Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Marketing Debate: Is Mass Marketing Dead? With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the Internet and other customization efforts - some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market. Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Marketing Debate: Is Mass Marketing Dead?
With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the Internet and other customization efforts - some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market.
Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
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