In 2020 and 2021, businesses like personal services (parlors, salons, etc) faced some big challenges due to the pandemic. As situation keeps getting worse, these business are getting hit the hardest. From the point of the CEO at such a business, what would be your short term and long term strategic goals? And what actions would you implement according to those goals.
In 2020 and 2021, businesses like personal services (parlors, salons, etc) faced some big challenges due to the pandemic. As situation keeps getting worse, these business are getting hit the hardest. From the point of the CEO at such a business, what would be your short term and long term strategic goals? And what actions would you implement according to those goals.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In 2020 and 2021, businesses like personal services (parlors, salons, etc) faced some big challenges due to the pandemic. As situation keeps getting worse, these business are getting hit the hardest. From the point of the CEO at such a business, what would be your short term and long term strategic goals? And what actions would you implement according to those goals.
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