What step of the consumer decision making process is the outcome of a difference between actual and desired states?   Question 7 options:   a)  Needs recognition   b)  Information search   c)  Evaluation of alternatives   d)  Post purchase behavior

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.