I need help creating an executive summary for my product
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- 7. Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this? a) Shopping b) Situational c) Enduring d) ProductCritical Thinking Brand elements and brand equity aredistinct. Virtually all products will have a brand name, alogo, utilize certain colors, have a slogan, and so on, yetthe degree of brand equity varies significantly.Outline the key differences between brand elements and brand equity. What advantages do strong brands have over weak brands in the marketplace?In your opinion, what are some of the most effectiveways to build a strong brand?1. What is new market target of beauty products. 2. What is new market target of food products.
- How far could OXO take its brand extensions and thepromise of making everyday tasks easier? Should it consideran OXO-branded smartphone, for instance? Smartphonesare everyday tools, after all—would an expansion into thisproduct category make sense? Why or why not?What product attributes and benifts could an upscalehotelprovide a pet owner? Are these the same product attributes and benefits provided by an upscale kennel?Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brand·name awareness. To whal brands are you personallyloyal? Whal is it aboul lhe product that creates brandloyalty and, thus, brand equity?
- Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product9. Breadth of brand awareness is determined by the ease of brand recognition. Select one:TrueFalsewrite 100-200 words about... 1. which brand you selected? 2. why you choose this brand? 3. how you would describe the brand's value compared to competion? 4. the key characteristics that make this brand sucecessful
- (a) What is the "product' that the Phillies mrket? (b) What "products" are the Phillies careful not to market?explain the importance of purchasing and supply in a company likeDrip footwear.6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…