______ provides a way (which is not able to be duplicated), for a firm to differentiate its product offerings from those of its competitors. ? Options : Slogans   Product materials   Citations   Branding   Character building practices

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

Newton Mining Company ran advertisements showing environmental projects the company supports. This is an example of _______ advertising.

Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use? O lifestyle marketing O bundling products O public relations O brand contacts O personal selling