* Can you give me very short answers to each question below?   1. What food would you be if you imagined yourself as a meal? 2. Which feature of the food you look like do you identify with?  3. When you consider yourself a customer, which animal do you think you are like?  4. Which feature of the animal you look like do you identify with?  5. What is the most important criterion for you when choosing the market where you will shop?  6. If you are a manufacturer, what is the most important feature you will look for in your wholesaler and retailer?  7. Suppose you are working for a corporate firm as a sales representative. What would your first approach to a customer who was not satisfied with a product you sold, what would you do?  As a customer, explain which masks you wear in 24 hours and which roles you play.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
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* Can you give me very short answers to each question below? 

 1. What food would you be if you imagined yourself as a meal?

2. Which feature of the food you look like do you identify with?

 3. When you consider yourself a customer, which animal do you think you are like?

 4. Which feature of the animal you look like do you identify with?

 5. What is the most important criterion for you when choosing the market where you will shop?

 6. If you are a manufacturer, what is the most important feature you will look for in your wholesaler and retailer?

 7. Suppose you are working for a corporate firm as a sales representative. What would your first approach to a customer who was not satisfied with a product you sold, what would you do?

 As a customer, explain which masks you wear in 24 hours and which roles you play.

 

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