What is industry information? Why will it help with a marketing management research project?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.1: The Marketing Research Process
Problem 1LO
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What is industry information? Why will it help with a marketing management research project? 

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