Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
What is the disadvantage of hiring internal candidates?
Select a Choice Below
OptionA
It can take a longer time for orientation and training.
OptionB
It can produce "inbreeding".
OptionC
It is more expensive than hiring external candidates.
OptionD
It fails to reward contribution of current staff.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 2 steps
Knowledge Booster
Similar questions
- 1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Servicesarrow_forwardA diminishing marginal impact, in which each next ad gets fewer exposures than the preceding ad, is a common cause of nonlinearity in advertising response models. Is it true or false?arrow_forwardRocket Fuel: Measuring the Effectiveness of Online Advertising By: Zsolt Katona, Brian Bell. Harvard Business Publishing Education Included Supplements (Rocket Fuel: Measuring the Effectiveness of Online Advertising, Student Spreadsheet) using stata how do i answer this * Case Analysis. (Please use STATA SE 18.0 when answering the questions. Can you also show how you do this/what commands you have to write in? Also the do- files) How did the number of impressions seen by each user influence the effectiveness of advertising?arrow_forward
- 4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000 What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.arrow_forwardWhat are fundraising campaigns that are conducted occasionally by most organizationsfor buildings, equipment or endowments? Group of answer choices Annual campaigns Capital campaigns Financial resources Development campaignsarrow_forwardBuyer power is high when buyers have ________ choices from whom to buy and low when buyers have ________ choices. Group of answer choices few; few many; few few; many many; manyarrow_forward
- Kenyi is a recent college grad. His friends always ask for his advice first when buying new products, particularly technology products. When Kenyi recommends a product, the news spreads rapidly by word of mouth. Kenyi is most likelyarrow_forwardMary purchased a computer for $1,500. Although she has installed the computer in her office, she continues to compare prices. Mary is practicing A) selective retention. B) cognitive dissonance. C) selective exposure. D) risk aversion. E) familiar purchase aversion.arrow_forward1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.arrow_forward
- Which of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.arrow_forwardIgnoring legitimate alternatives is an ethical lapse associated with which step of the decision process? a. construct a model b. predict each alternative's outcomes or consequences c. identify feasible alternatives d. select the criterion to determine the best alternativearrow_forwardIn the world of Email Analytics Dimensions, this provides information regarding whether an email has successfully entered a consumer's inbox. Location status Location reach Subscriber status Delivery status An effective Analyst is one who translates the data for its company and has the capacity to master all digital marketing, including owned media analytics. True False The second step in the consumer decision-making framework is to question. Therefore, a Strategist must determine the business question that needs to be answered to direct the organic search data analysis. True False are text advertisements served to customers. The ads are denoted ‘’ad’’ icon in Google Ads and Bing Ads results and are known as paid media. Search ads E.commerce ads Display ads Paid social…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning