Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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8) The demand for the insurer's products is limited to the factors: price and advertising/marketing.
9) The type of insurance defines the brand's strength.
10) Customer satisfaction is measured in stars.
11) Employee expenses are part of the insurer's direct costs.
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