True or fale 8) The demand for the insurer's products is limited to the factors: price and advertising/marketing. 9) The type of insurance defines the brand's strength. 10) Customer satisfaction is measured in stars.

True or fale 8) The demand for the insurer's products is limited to the factors: price and advertising/marketing. 9) The type of insurance defines the brand's strength. 10) Customer satisfaction is measured in stars.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

True or fale

8) The demand for the insurer's products is limited to the factors: price and advertising/marketing.

9) The type of insurance defines the brand's strength.

10) Customer satisfaction is measured in stars.

11) Employee expenses are part of the insurer's direct costs.

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