ABC traders has experrienced a decline in its reveneue and profit growth over the past two years. The organization diversified into threee product lines during the past year. Huge investments were made to develop the new products. With reference to the above abstract, advise ABC Traders on how to recover its profitability and how they can create value
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ABC traders has experrienced a decline in its reveneue and profit growth over the past two years. The organization diversified into threee product lines during the past year. Huge investments were made to develop the new products.
With reference to the above abstract, advise ABC Traders on how to recover its profitability and how they can create value
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- Please answer number 2-4 questions. Thank you Review the material in Chapter Seven on Developing and Managing Offerings. 1.What are the seven steps in the offering development process? 2.What are the key activities in each step? 3.How should a company evaluate new ideas? What are the criteria? Provide a real-life example 4.What strategies do firms pursue when their products enter the decline stage? Provide a real-life exampleUnderArmour is a reputable firm of America Identify the firm’s existing vision, mission, objectives, and strategies ?Identify some of the differences on the below-mentioned business types with regard to how these offerings could be marketed differently – you can also refer here to the 7 Ps and the B2B business types. • financial services• raw materials offerings• original equipment manufacturer (OEM) offerings• maintenance, repair, and operations (MRO) offerings• consulting service
- Compare the hamburgers sold by Angel’s Burger, Jollibee, and MacDonalds in terms of value (tangible and intangible benefits and costs) from a consumer’s point of view.From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus. Outline the following factors: (a) The customer experience (customer intimacy) (b) The most innovative products (product leadership) (c) Lowest cost (operational excellence).
- Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.Please answer in detail with references 1. Thinking about the used-car business in general, what are the key links of the value chain? What are the key stages in the process by which a used-car company acquires, refurbishes, markets and then sells a vehicle? 2. What is special about the value chain of an online seller like Carvana? Which links of its value chain are different from those of a conventional used-car seller? What are some of the strategic implications? 3, In thinking about the value chain, why is scale so essential to a company like Carvana? Why is scale more important than to a traditional used-car seller?COMPANY Case Target: From "Expect More" to "Pay Less" slowdown, posting quarterly increases in same-store sales of dose to 5 percent along with substantial jumps in profits. When you hear the term discount retail, two names that usually come to mind: Walmart and Target. The two have been compared so much that the press rarely covers one without at least mention- ing the other. The reasons for the comparison are fairly obvious. These corporations are two of the largest discount retailers in the United States. Category for category, they offer very similar mer- chandise. They tend to build their stores in close proximity to one another, even facing each other across major boulevards. But even with such strong similarities, ask consumers if there's a difference between the two, and they won't even hesitate. Walmart is all about low prices; Target is about style and fashion. The "cheap chic" label applied by consumers and the media over the years per- fectly captures the Íong-standing…
- Part III - Internal Analysis Identify and explain at least three core competencies of Homedepot. Conduct a VRIO analysis of Homedepot and make a conclusion for each core competencyShow a description of a "Kellogg's Frosted Flakes", a retail comparison of the product and at least four competitive products and a demographic description of the consumers.Industry watchers blame the introduction of iTunes andother online music streaming sites for the overall decline ofthe retail music store. Most, however, feel that music storeswill somehow remain viable. What are some changes theseretailers could make in their merchandising, customer service,pricing, location, and other strategies to try to reinvent theirbusiness?