Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Explain the circumstances where it would be preferable to use the partnership as a form of business organization. What are the risks?arrow_forwardWhat are the most important things you learne i when creating the business plan? Why are those things so important to you? What are the most important things you have learned in presenting your team's business plan and answering the questions from the investors? Why are those things so important to you? What are the most important things you have learned in participating as an investor? Why are those things so important to you? What are the most important things you have personally learned in your team in developing the business plan and making the decision to invest in another team? Why are those things so important to you?arrow_forwardWhat strategies are important to use in the negotiation? Do you want to make the opening offer? Why or why not?arrow_forward
- Explain the advantages and disadvantages of open-book management.arrow_forwardDescribe an example of how you've successfully resolved a business dispute. What alternatives could you have considered? Would you do anything differently the next time around?arrow_forwardDescribe the difference between strong-tie and weak-tie relationships. Is it more likely that an entrepreneur will get new ideas through strong-tie or weak-tie relationships? Why? Give an example of a strong-tie and a weak-tie.arrow_forward
- Rita wants to be involved in business. She has a fair amount of money to invest, but she does not want to be involved in management. She wants to form a business in the quickest way possible onto her circumstance. Which form of business would be best for Rita?arrow_forwardPlease read the case and answer the questions at the end. Please respond to two of your peers. Do you agree or disagree? County General Hospital is a 200-bed facility located approximately 150 miles outside Chicago. It is a regional hospital that draws patients from surrounding farm communities. Like most hospitals, County General faces the difficult task of providing high-quality care at a reasonable cost. One of the most difficult obstacles encountered by the hospital is finding and retaining qualified nurses. The annual turnover rate among nurses is nearly 100 percent. A few of the nurses are long-term employees who are either committed to County General or attached to the community. Employment patterns suggest that many of the nurses who are hired stay for only about six months. In fact, County General often appears to be a quick stop between graduation from college and a better job. Many who leave acknowledge that they were contacted by another hospital that offered them more…arrow_forwardWhy is it important to become familiar with the role of negotiation in implementing a firm’s strategy, and the various stakeholders who must be considered.arrow_forward
- Reaction to discussion below. Do you agree or disagree? Any additional thoughts? It is important to understand that for a business to succeed, being motivated and hardworking does not guarantee a good positive outcome for the company. There are other key factors that have to be in place in order to put the company on a path for success. These factors include effective planning and decision-making with a systematic approach that considers the available information, the goals and objectives of the organization, and the potential outcomes of different decisions. One of the companies I admire the most today is Apple. I because of how it started and all the changes they had to go through to become the company they are today. Apple is well-known for its innovations in hardware, software, and services. Thanks to them, it grew from some 8,000 employees and $7 billion in revenue in 1997, the year Steve Jobs returned, to 137,000 employees and $260 billion in revenue in 2019. Much less well…arrow_forwardWhy would the owner-manager be interested in the debt/asset ratio? Equity/asset ratio? be sure to explain what each ratio tells the owner-manager.arrow_forwardTwo contractors decide to enter into a joint venture on a project. What difficulties can occur if the contractors have decided on who does what work, but changes may take place if problems occur? What happens if one contractor has higher salary levels and overhead rates?arrow_forward
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