What does Krispy Kreme Doughnuts 2015 mission statement based on the 9  components it is suits to the mission given say about the company? In what ways can Krispy Kreme Improve on its mission statement ? Explain those mission statement and components given above Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. We must never settle for "second best;" we deliver on our commitments. We must coach our team toever-better results. 1.Customers: Who are the firms’ customers? 2. Product or services: What are the firms’ products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm’s distinctive competence or major competitive advantage? 8. Public image - is the firm responsive to social, community and environmental concerns? 9.employees - are employees a valuable asset of the firm?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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What does Krispy Kreme Doughnuts 2015 mission statement based on the 9  components it is suits to the mission given say about the company? In what ways can Krispy Kreme Improve on its mission statement ? Explain those mission statement and components given above

  • Consumers are our lifeblood, the center of the doughnut.
  • There is no substitute for quality in our service to consumers.
  • Impeccable presentation is critical wherever Krispy Kreme is sold.
  • We must produce a collaborative team effort that is unexcelled.
  • We must cast the best possible image in all that we do.
  • We must never settle for "second best;" we deliver on our commitments.
  • We must coach our team toever-better results.

1.Customers: Who are the firms’ customers?

2. Product or services: What are the firms’ products and services?

3. Markets: Geographically, where does the firm compete?

4. Technology – Is the firm technologically current?

5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness?

6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities?

7. Self concept – What is the firm’s distinctive competence or major competitive advantage?

8. Public image - is the firm responsive to social, community and environmental concerns?

9.employees - are employees a valuable asset of the firm?

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