Write objectives for each of the following mission statements. a. We will be a leader in pharmaceutical innovation b. Customer satisfaction is our primary goal c. We promise on time delivery d. Product quality is our first priority.

When calculating the marketing ROI, a.it is relatively straight forward to estimate the profit from as well as the investment that goes into a marketing initiative since marketing initiatives are not very complicated. b.it is easy to estimate the profit from a marketing initiative but difficult to estimate the investment that goes into it. c.it is difficult to estimate the profit from as well as the investment that goes into a marketing initiative. d.it is difficult to estimate the profit from a marketing initiative but easy to estimate the investment that goes into it.   Which one?

There are five criteria for effective segmentation. Which of the following are these five criteria?   A.Specific, Measurable, Accessible, Differentiable, Timely   B.Substantial, Measurable, Accurate, Relevant, Actionable   C.Specific, Measurable, Accurate, Relevant, Timely   D.Substantial, Measurable, Accessible, Differentiable, Actionable