Describe the correlation you find between Quality, Innovation and Competitiveness

How do you use the implementation and innovation strategy for Kibbles and Bits with the Final external analysis,Trends and events in the general environment, Scanning and monitoring the competitive environment,Analyzing the impact of the competitive forces in your company's industry?

Explain what you understand of the importance of pursuing value leadership in the marketplace as a key to achieving sustainable competitive advantage. In doing so, discuss the different dimensions ‘value’.

Pete Fader introduced customer centricity with several examples in practice in his TED talk.  Which one of the following statements about the customer centricity and his talk is NOT correct? A) Many firms are seeing customer centricity as a credible and desirable enterprise-wide strategy.   B) Customer centricity can be also applied to other areas including new product development, incentivizing salespeople, corporate valuation and healthcare services.   C) Customer centricity can be a good supplement and/or alternative for corporate valuation in stock markets: Bringing in some understanding of how customers behave and how they differ from each other and breaking down their behavior into the components of their life time values, we can have a good estimate of the financial value of a company.   D) The key to customer centricity is to identify differential values of customers and serve all of the customers equally by paying more attention to less valuable customers.