TITLE: Vestas Marketing Context Evaluation & Key Marketing Strategies Introduction Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’. Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’. Source : https://www.vestas.com/en/about Task You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success. By building on your understanding of strategic marketing theory and undertaking secondary research into the company, market and sector, you are required to analyse the strategic marketing context in order to determine which marketing strategies are most suitable to meet future challenges and evaluate how need to be applied. Apply appropriate strategic marketing theory and models to examine the company & the market using suitable academic articles and texts. Apply appropriate strategic marketing theory, concepts and models to determine the key strategic marketing options for the company in the future in light of the challenges faced, using suitable academic articles and texts and secondary evidence. Undertake in-depth research using suitable secondary sources (non-academic) Use key marketing concepts, models and terms, referring to relevant academic reading on strategic marketing.
TITLE: Vestas Marketing Context Evaluation & Key Marketing Strategies
Introduction
Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’.
Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’.
Source : https://www.vestas.com/en/about
Task
You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success.
By building on your understanding of strategic marketing theory and undertaking secondary research into the company, market and sector, you are required to analyse the strategic marketing context in order to determine which marketing strategies are most suitable to meet future challenges and evaluate how need to be applied.
Apply appropriate strategic marketing theory and models to examine the company & the market using suitable academic articles and texts.
- Apply appropriate strategic marketing theory, concepts and models to determine the key strategic marketing options for the company in the future in light of the challenges faced, using suitable academic articles and texts and secondary evidence.
- Undertake in-depth research using suitable secondary sources (non-academic)
- Use key marketing concepts, models and terms, referring to relevant academic reading on strategic marketing.
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