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- What are some potential drawbacks or risks associated with using sales promotion?What are the factors that affect a marketer’s choice of sales promotion method?In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?
- Discuss how can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?How do businesses determine the appropriate timing for implementing sales promotion activities?Why is it important to view direct marketing as a specific group of promotion methods?