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Discuss how a new brand/product/service manufacturer would go about defining their market segments and then begin to target them.
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Solved in 2 steps
- Discuss how the new brand manufacturer will define its market segments and then begin targeting them.Create a list of potential target markets of different companies whether it offer products or services then discuss.How would you define market positioning? and How would you position your product/service in the market?
- What are the advantages and disadvantages of attempting to reposition a product in the mind of customers ?Discuss how a new brand manufacturer would go about defining their market segment and then begin to target themName a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.
- Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Identify a product or service you want to market, and choose a market targeting strategy you think is best to apply on your chosen product/service.Why Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?
- How should the organization differentiate its products? What are the product’s features, advantages, and benefits? Assess the extent to which the brand’s current positioning aligns with the product’s points of differentiation.Select 4 products in various stages of the product life cycle. Note what stage of the life cycle that they are in and why you believe that they are in this stage. What are some marketing strategies that could be used to extend the product life cycle for that product or category?Discuss the following points for the Ebay Company: Describe the product line your specific product is in. How do you think the line should grow, and why? How does this play a role within the larger firm? Could a BCG or Ansoff’s matrix style analysis provide any insights?