Discuss , What is the importance of service recovery in service marketing, and how can companies effectively respond to customer complaints and issues?
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- What is the importance of service recovery in service marketing, and how can companies effectively respond to customer complaints and issues?Explain how service quality is measured and its importance in customer satisfaction and retention.What determines supply and demand in service organizations? How does supply and demand impact services in a service marketing economy? What can businesses do to plan for fluctuations in demand for their services?
- What are the six key components of a service environment and how does each directly impact customer loyalty and satisfaction?Discuss the role of service quality in customer satisfaction and loyalty. What strategies can businesses employ to improve and measure service quality?Analyze the concept of service quality using the SERVQUAL model. How can businesses use this model to improve customer satisfaction and loyalty?
- how can attention to service quality enhance our success?What do customer expectations have to do with service quality?Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.
- What are the pros and cons of guaranteeing service quality?XI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing effortsWhat service marketing strategies should a service chain adopt to garner the following benefits: control, consistency and maintenance of image?