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- What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?Examine the impact of service branding on creating a distinctive identity and positioning in the market.How strategies are implemented in relation to service product characteristics?
- Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? please answer in your wordswhat are the four major differences between goods and services?Describe any 4 attributes of services products and discuss the implications to marketers.